We Are Visionaries!
Within the crumbling city neighborhood, you were able to see more. You remembered the bustling businesses, the thriving cultural center, and the dynamic partnerships within the community. Charm. Character. Oh so much more. Over time, many businesses left those beautiful historic buildings in a state of disrepair.
But what if we can bring it back?
Like you, I see potential in everything.
I grew up on the outskirts of St. Louis in a small, steel mill town – so close I could see the Gateway Arch from my sidewalk. The town had been built by industrialists; visionaries like us.
I remember the beauty in the old brick streets, the factories, the old buildings and homes. And seeing them torn down to build things devoid of character and warmth was something I hated. I saw (and still see) potential everywhere, in everything.
Previously forgotten culturally and historically rich neighborhoods in St. Louis, the Metro-East, and all over the country are now seeing new opportunities for artists, restaurateurs, retailers, and other creative entrepreneurs like never before.
You want someone who
- understands your desire to brand your own business and make it your mark on the world
- respects you have finally found where you belong, who you are, and what you have to offer
- knows that you aren’t willing to conform to someone else’s idea of who you should be or the limits placed on your abilities
As your brand designer, I hear you.
My approach to branding starts with an in-depth interview process. My background in psychology and fine art allows me to apply this information to visuals and messaging. Are you edgy? Rebellious? Stoic? Exquisite in your taste? Trendy? Classic? Traditional?
My process tells me all these things about you and much more. So when my clients see their brand, it’s common for them to react with tears and words like, “I didn’t even realize that’s what I wanted, but it’s perfect.”
Best. Compliment. Ever.
And before we go any further, you should know I have a few core beliefs in everything I do…
- I believe in the complex link between design, art, and psychology which allows me to reach your customers for you on a deep, unconscious level.
- I believe all styles have beauty, so I am able to immerse myself in the vision of your company and create a brand that reflects it without confining myself to one style or another.
- I believe people need to embrace who they are and see how much more amazing and how much richer that makes the big picture. Drawing out the real self, and then positioning that in the world as a whole is how I view all of life, and it comes out in my branding.
So what is it I am trying to say in all of this?
I am not trying to create the brand I think they should have, but the one that is actually the essence of you. Truth is beauty, and beauty is goodness. This means the world needs you if it’s going to be a better place.
I’m Cheryl Springer, the owner of Cheryl Springer Design, and it is my purpose to elevate design to the level of art and create moments of beauty for everyone. I believe that it’s within those moments of beauty we find respite in the overwhelm of everyday life. The communities that need this most are those that are fighting to come back!
How did this become my life?
When I was 17 I started volunteering for habitat for humanity in downtown Chicago. We were remodeling an old building into apartments for women with kids who were starting over after abuse and/or addiction. Watching those hardwood floors come back to life with sandpaper and varnish was incredible to me. It didn’t seem possible that there was still life in them, but there was.
It brought me back to growing up in the shadows of the Gateway Arch. And I knew that I had always been right when I was a little kid and hated seeing old buildings get torn down. I knew then, deep inside, that it meant we were failing to value things. They should be repaired, restored, not tossed aside. And that the way we treat these cultural treasures are going to be reflected in how we treat each other.
This has become my story. My legacy. And why the focus of my business is bringing the beauty of your business to the forefront, for all the world to see. Whether you are a blogger, a coach, a shopkeeper, a restaurateur, a therapist, or even a small town looking to rebrand and raise your profile to attract new businesses.
And now I want to help you uncover your own unique brand.
Are you ready?
Are you brave enough to show the world exactly who you are and claim your place in it?
Click over to my Let’s Talk page and schedule a chat with me.
Together we can do this.
You have an incredible role in creating the beauty around us, the beauty that gives us a reason to love and not fear.
And thank you . . . for being exactly who you are and for all you do in this world.