What I Do

Dostoevsky famously said that “Beauty will save the world.” My purpose is to bring as much beauty into the world as I possibly can.

My Philosophy

Beauty belongs to everyone. We all have a need to be surrounded by it, and it will draw beauty out of us, thus creating a cycle that improves upon itself, infinitely. For centuries this beauty came to us through art and architecture for the masses, created mostly by religious institutions. Today, graphic design makes up most of the art in our lives. I can’t change that the source of art is billboards, and promo posters, and menus, and signs. But what I CAN do is make it my mission to use my designs to elevate those who see them. 

My Methods

Have you ever been in therapy with a really great therapist? One who could truly see you and then respond in a way with no judgment? That is my method. It is rarely easy to be honest about your goals and dreams, and you have to be honest if I am going to help you achieve them. My method is to get to truly know you and then create visuals that act as a mirror to reflect that back to you and to the world. 

My Goals

My goal is get you excited about putting yourself out there. Just like a great makeover becomes a way to align your outer beauty with your inner beauty, a refined visual brand aligns the perception of your business with its values, vision, and mission. Once this is accomplished, the barriers to putting yourself out there disappear, and that’s when the magic happens.

Visual Branding & Design

When it comes to branding, a picture truly is worth a thousand words.. More than just a logo, a visual brand is a comprehensive approach to how you will present yourself to the world. This includes decisions about color palette, white space, typography, a logo of course, photography guidance, and so much more.

And of course, once your brand is created, you need someone who knows how to take it and turn it into all the beautiful "stuff" you need to promote and run your business. We have it all covered. 

Bespoke Design

Whether you are a bride-to-be looking for invitations and other stationary that won't look like the last 5 invitations you got from your friends, or a new mom looking for that perfect illustration to celebrate the little miracle that has come into your life, bespoke design and illustration is exactly what you need.

Your love is unique, and your invitations should be as well. Your baby is one of a kind, and they deserve something as beautiful and special as they are. This is a new area for Cheryl Springer Design, and we are offering very low introductory pricing.

Web Design

Less than 2 seconds. That is how long you have to grab your potential customer's attention with your website. And 70% of those potential customers are looking at your site on a mobile device. You need a designer who understands how to create an impactful web presence that looks just as good on mobile as it does a computer, and who understands what exactly makes people stay on your site instead of moving on to your competitors.

If you are wondering if we can really do that for you, the answer is clear: you're still here, aren't you?

Download your free guide to understanding your B.R.A.N.D. architecture

Your brand is like a home. Discover which parts are long-term investments in timeless pieces and which are short-term investments that keep you on trend!

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